750k women subscribe to EA’s Club Pogo in first 2 years
Texas Hold Em at Club PogoEA’s casual gaming destination, Club Pogo, has registered its millionth subscriber in its over two years of existence, and it has women to thank for 75% of the total, who average 50 hours of playing per month and at least 3 recommendations to friends and family members to join.
The stereotype of women gamers being drawn to casual games isn’t new, but seeing hard numbers for female users (whose average age is 35) can be quite surprising if you’re not visiting Yahoo Games or a similar free site on a regular basis.
While not as quantitatively impressive as the subscriber tallies for World of Warcraft or Xbox Live, the figures still speak to the ability of casual games to bring in greater numbers of older women gamers than men."
The stereotype of women gamers being drawn to casual games isn’t new, but seeing hard numbers for female users (whose average age is 35) can be quite surprising if you’re not visiting Yahoo Games or a similar free site on a regular basis.
While not as quantitatively impressive as the subscriber tallies for World of Warcraft or Xbox Live, the figures still speak to the ability of casual games to bring in greater numbers of older women gamers than men."
