TGS - NHN Japan Customers and Goals
Staff writer
“Software companies are concentrating more on producing online games to cash in on that expanding market. The online game market is expected to grown to $ 13 billion worldwide in 2011 from $ 3.4 billion in 2005, according to market research firm DFC Intelligence.
Akira Morikawa, vice president of NHN Japan Corp., which operates Hangame Web site, one of the biggest game sites in
NHN Japan's customers are mainly teenagers and women since the company offers easy-to-play games, Morikawa said, adding that the firm plans to lure game enthusiasts as well with high-quality role-playing games in the near future.
"As a goal, we hope to become an online entertainment company which offers, games, music and video image via our site," he said.
Another focus of this year's game exhibition is games that can be downloaded to mobile phones.
NTT DoCoMo Inc. is taking in about 3.6 billion yen per month this year from people who downloaded games via its Internet i-mode service, up from around 3 billion yen a month in 2005
"The market is split into two types of customers who download games -- casual users and advanced," said Hiroshi Kataoka, an official at NTT DoCoMo's multimedia service. "We plan to increase the number of games for both users."”
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