Game News
Wednesday, April 18, 2007
Mattel has launched a beta site for its BarbieGirls.com, which the toymaker calls the first global online community designed exclusively for girls. BarbieGirls.com allows girls to customize their virtual character, design their own room, so to speak, and shop, play games, hang out and chat with other members. Mattel will unveil the entire Barbie Girls platform and all features of BarbieGirls.com next week at an event in NYC.
APRIL 13, 2007
Gamer Demographics Spread Out - http://www.emarketer.com/Article.aspx?1004798&src=article1_newsltr
Video games aren't just for the
Video games seem like a good marketing tool for reaching young males. But measuring in-game ads has been tough until recently, keeping video games from becoming more than a niche marketing tool.
Now, advertisers, game developers and console manufacturers are getting a better look at who plays their games. Greater connectivity and digital rights management technologies reveal that although there are still plenty of young male console gamers, casual gamers are predominantly female, according to an Information Solutions Group (ISG) study commissioned by PopCap Games.
José María Aranda | Sierra Online | PH: 310.431.4736 | FX: 310.431.2736
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