Online Gaming Updates

The Big Four Get Bigger

http://www.emarketer.com/Article.aspx?1004675&src=article1_newsltr

Certain industry pundits have written recently on the "de-portalization of the Internet" and the "death of the portal." But a quick look at the numbers show that their premonitions are premature.

eMarketer estimates that net US ad revenues at Yahoo!, AOL, MSN and Google represented 57.4% of the total Internet ad spend in 2006.

Lessons Learned from a Day with CBS March Madness on Demand

http://www.dmwmedia.com/news/2007/03/15/lessons-learned-from-a-day-with-cbs-march-madness-on-demand

TV Networks Give Emerging Media a Shot
http://www.emarketer.com/Article.aspx?1004660&src=article2_newsltr

Google Acquires In-Game Advertising Firm Adscape

http://www.dmwmedia.com/news/2007/03/19/google-acquires-in-game-advertising-firm-adscape

Frengo Debuts Text Message-based Social Mobile Games

http://www.dmwmedia.com/news/2007/03/19/frengo-debuts-text-message-based-social-mobile-games

Nexon's "MapleStory" Game Hits 3 Million North American Players

Los Angeles - Nexon America, the U.S. arm of the Korean multiplayer online game developer, announced on Monday that its "MapleStory" title has surpassed 3 million registered users in North America, making for a total of nearly 60 million worldwide. The company added that it plans next month to launch "Audition," a free, massively multiplayer online dance game.

Medio Systems Launches Pay-Per-Click Mobile Ad Network

Seattle - Medio Systems announced on Monday the launch of its pay-per-click mobile advertising network, which will initially drive ad placement on search results pages for mobile virtual network operator Amp'd Mobile. Seattle-based Medio said its technology takes into account search behavior, click-through history, user demographics, geography and behavioral trending analysis when delivering ads to consumers.

Video Ads Get the Clicks

http://www.emarketer.com/Article.aspx?1004696&src=article2_newsltr

Xbox LIVE extends to Windows Vista to create single online gaming service starting with "Halo 2" on May 8.

http://www.gamespress.com/release.asp?c=t%0C%CBo%BD%01%B6j7%C4m%AC%D8

Namco Networks And KDDI Partner To Bring Hit Mobile Games From Japan To North American Market

http://www.gamespress.com/release.asp?c=t%0C%CBo%BD%01%B6j7%C4b%AD%DC

José María Aranda | Sierra Online | PH: 310.431.4736 | FX: 310.431.2736