Advertisements to invade online games in US
Online game provider Shockwave.com on Monday will begin offering advertisers a way to insert ads within the games themselves.
While it's believed to be the first such invasion in Web-based games, it's only one of a growing number of venues advertisers are using to reach its shifting and fleeting audiences.
The traditional pillars of advertising in print and television media have eroded in recent years as people - especially the elusive demographic of young men - have instead spent more time on video games and on the Internet.
Hence, the ad creep, whether loudly from the walls of sports fields, subtly from the strategic product placements within films, or annoyingly from the pop-up ads all over the Internet.
