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Tuesday, July 10, 2007 

Game Biz News

 

Disney plans to switch online gaming site Toontown from a subscription model to an ad-supported one, according to Mediaweek. Disney Online has been charging users $9.95/month to access unlimited game titles since it launched 4 years ago. The company is currently negotiating with advertisers and is already beta testing a free version of the site.

 

 

Sony announced it is officially lowering the price of its 60GB PlayStation 3 console from $599 to $499, in time for the stripped down E3 gaming convention in L.A. this week. Beginning in August, a new 80GB model will retail for $599, including a free copy of the hit racing game MotorStorm. The PS3, originally launched in November, was outsold 4 to 1 in May by Nintendo's Wii and almost 2 to 1 by Microsoft's Xbox 360 according to the NPD Group.

 

 

Twentieth Century Fox is getting into the swing of using web 2.0 techniques to promote The Simpsons Movie. Fox launched a feature on The Simpsons Movie site allowing users to create their own Simpsons avatar. The studio is sponsoring a user generated contest with USAToday.com in the 15 towns across the U.S. named Springfield to see which city gets to host the movie's premiere. A partnership with JetBlue also has Montgomery Burns taking over CEO David Neelesman's blog.

 

 

ONLINE GAMING SET TO SOAR

Electronic Arts' Director of E-Commerce John Burns looks to the future

Tuesday 10th July/...Within the next three years online gamers could be spending more than £2billion a year in pursuit of cyber-gaming pleasures, according to Electronic Arts’ director of E-Commerce, John Burns.

Europeans currently spend on average ten hours a week online – a total set to sky-rocket in the near future according to Burns. Speaking at a two-day conference examining ‘the challenges of online gaming’ staged in Brussels recently by ISFE (Interactive Software Federation of Europe), Burns laid out his vision for gaming’s online future.

“Not only is gaming a significant industry in size now but online gaming is an important step for us as an industry,” he explained. “Many people play online games and it is not just confined to a hard-core of gamers, it is very broad and widespread. There are many people playing online games of all ages, male and female.”

Burns told delegates that there are currently 100 million online games players globally – a total set to soar thanks to increasingly fast broadband connections installed in private homes.

“European broadband penetration is growing, from 2006 at around 35 per cent to over 45 per cent by 2012,” he said. “Household penetration of broadband is also exponential - and we are looking at that growing in Europe from 40 per cent now to over 60 per cent in 2012.

“Not only is online significant in scope now, but it is accelerating. We are only at the beginning of this curve - and we are also only at the beginning of this curve as far as consumers go. The projected spend of online gamers by 2010 is $4.4bn [£2.18bn].”

Gamers are playing more online titles for a number of reasons, but the main one according to Burns is the sense of community the medium offers. “Online games expand your world,” he said. “And players can replicate in a larger [online] world what they have in the off-line world.”

 

 

K2 NETWORK’S - SWORD OF THE NEW WORLD™: GRANADO ESPADA NOW LIVE

The Highly Anticipated Age of Exploration MMORPG Now Available For Download at www.swordofthenewworld.com

IRVINE, Calif. – (July 10, 2007) – K2 Network, Inc. (www.k2network.net), an online game publisher today announced that its epic Age of Exploration MMORPG Sword of the New World: Granado Espada will be available in download in North America and Europe this week. The game is available at www.swordofthenewworld.com.

“With its unique and compelling gameplay that caters to both the seasoned and novice MMORPG player, Sword of the New World fits into K2 Network’s unique vision of Gamers First”, said Grantley Day, Vice President of Product Development at K2 Network. “Sword of the New World is destined to become top of many players wish list in 2007.”

Sword of the New World: Granado Espada is an Age of Exploration fantasy MMORPG that is the first of its kind to include Multi Character Control. With a full spectrum of features including character customization, large-scale maps and breathtaking graphics, Sword of the New World has the ability to capture anyone’s heart. Taking place in the Age of Exploration when European colonists’ forayed into the new world, this detailed game is full of mystery and danger while players go on a hunt for treasure, adventure, and most importantly, fame.

Sword of the New World: Granado Espada is free to download at www.swordofthenewworld.com. Players have the following packages to choose from:

Pay2Play CD Networks Premium Package-$19.99
The official download partner for Sword of the New World: Granado Espada, CD Networks, offers a premium package with a one-time fee of $19.99 and includes a fast download of the client, an exclusive UPC character, 10,000 VIS (in-game currency) and the first month subscription fee included ($8.95 a month thereafter). This package also includes full game access, trading and auction support with no level cap. Players who already have the client downloaded and installed can also purchase this package without having to re-install the client. To sign up for this package visit www.swordofthenewworld.com.

Pay2Play Monthly Subscription Package-$8.95
Players who want the basic monthly subscription package can purchase it for an $8.95 monthly fee.
This package includes full game access, trading and auction support with no level cap and the ability to purchase in-game items. To sign up for this package visit www.swordofthenewworld.com.

Free2Play™
Players can download and play Sword of the New World: Granado Espada for free and play up to level 20. Players can continue playing for free indefinitely; however, will not gain experience points past level 20. To download the game visit www.swordofthenewworld.com.

For more information about Sword of the New World: Granado Espada please visit http://www.swordofthenewworld.com

 

José María Aranda | Sierra Online | PH: 310.431.4736 | FX: 310.431.2736

 

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