Spotlight: NeoEdge Draws Female Gamers with Ad-Supported PC Games
Spotlight: NeoEdge Draws Female Gamers with Ad-Supported PC Games
Submitted by Scott Goldberg on March 2, 2007 - 12:35pm.
The video game industry has spent a lot of time researching women gamers with the hope of luring new customers. It’s no secret the common view of the industry is one dominated by 12-35 year old males. The industry’s size – $30 billion – is impressive considering it has not adequately tapped 50% of its potential customer base. This year is shaping up as one in which developers hope to bridge the gender gap.
NeoEdge Networks, a
“Casual games continue to grow in popularity among women and are a virtually untapped resource for advertisers seeking to reach a targeted and engaged audience,” said Vic Mahadevan, CEO for NeoEdge Networks.
The NeoEdge model – free ad-supported games – is an emerging trend in the industry, specifically for casual games. “Advertisers are really interested in this medium, and really eager to subsidize the content,” said Vipul Sawhney, CEO of Hovr, an ad-supported mobile games network.
With many (expensive) choices, a large portion of interested gamers are simply looking for a quick, cheap fix. Casual games are often the answer, but prices are still considered too high to constitute a wide adoption rate, especially given the bevy of alternative free digital entertainment. With ad-supported games, players need only accept targeted advertising to enjoy all the free play they can handle.
NeoEdge launched February 26.
Posted by: Kevin Vlaming
