Teen Spending and Web Usage Up, And they consider PCs more important than TV
The future looks bright for PC games.
Teen Spending and Web Usage Up
JULY 11, 2007
And they consider PCs more important than TV.
Spending on and by teenagers will reach $208.7 billion in 2011, up from $189.7 billion in 2006, according to Packaged Facts' "The Teens Market in the
Teen spending will grow 3.5% annually to $91.1 billion in 2011, from $79.7 billion in 2006. Family spending on teens during the same period will grow 7% to $117.6 billion in 2011, from $110 billion in 2006.
The study estimates the current number of teens in the
The study also contained an analysis of Simmons Market Research Bureau data, which found slightly over a quarter of all teens surveyed had placed an online order in the previous three months.
More than half of teen respondents said the Internet had changed the way they spent their free time. Nearly one out of three said the Internet was their main source of entertainment.
Don Montuori of Packaged Facts said, "Teens living in 2007 have never known a world without personal computers and the Internet. Teens are in the vanguard of the digital revolution in the media and marketing worlds, and they're helping to change the way media, marketing and advertising executives approach the American consumer."
Underscoring the central place of the PC in teen lives, a March 2007 study by the Business Software Alliance and Harris Interactive found that 41% of teens considered the home computer the most important consumer electronic device used on a regular basis. TV was a distant also-ran by comparison, with only 8% of teens naming it as the most important consumer electronic device.
José María Aranda | Sierra Online | PH: 310.431.4736 | FX: 310.431.2736
----------------------------------------------------------------------------- Vivendi Games- http://www.vivendigames.com : The information transmitted is intended only for the person or entity to which it is addressed and may contain confidential and/or privileged material of Vivendi Games which is for the exclusive use of the individual designated above as the recipient. Any review, retransmission, dissemination or other use of, or taking of any action in reliance upon, this information by persons or entities other than the intended recipient is prohibited. If you received this in error, please contact immediately the sender by returning e-mail and delete the material from any computer. If you are not the specified recipient, you are hereby notified that all disclosure, reproduction, distribution or action taken on the basis of this message is prohibited.
