Game biz news
Mattel reports that BarbieGirls.com, its new social networking and virtual world website, has exceeded 4 million registered users, with an average of 45,000 new users signing up each day. Targeted specifically to girls, the site launched in April 2007. The news comes as Mattel releases the Barbie Girl MP3 player (512 MB, with space for a 2GB memory card), which is shaped like a fashion doll (with snap-on fashions and accessories) and acts also as a USB key that when connected to computer will unlock additional exclusive content on BarbieGirls.com. Next Monday, August 13, Mattel will launch the Barbie Girls website in five more languages, including French, Spanish, Italian, German as well as Portuguese.
Warner Bros. Interactive Entertainment will debut the Speed Racer video game, based on the live-action Speed Racer movie, first for the Wii and Nintendo DS simultaneous to the release of the movie on May 2008, and then for PlayStation 2 at the time of the DVD launch. Developed for the Wii and PS2 by New Zealand based Sidhe Interactive, the game will feature "car-fu" action, which will represent the action style used in the movie. To that end the movie's writer/directors the Wachowski brothers are participating in the development process, and their collaborator John Gaeta, Co-VFX Supervisor on the movie, is also working with Sidhe and WBIE. Speed Racer is a Warner Bros. Pictures presentation in association with village Roadshow Pictures, of a Silver Pictures production.
José María Aranda | Sierra Online | PH: 310.431.4736 | FX: 310.431.2736
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